Utilizing the best, location-based data on the market
Take location based marketing to the next level! Geofencing is a location based digital advertising service that allows marketers the ability to target users within a real-world virtual boundary. Both in-real-time on their mobile devices (through the use of our partner’s industry leading GPS location data) and also historical location data, as a retargeting strategy, for users across all device types!
Address targeting not enough? Design and execute campaigns that target specific chains or categories….. such as every Starbucks in Atlanta, or every hotel in downtown Miami! Today, Factual has 475 industry categories available throughout the entire US. Imagine being able to target specific buildings instead of zip codes?? The targeting opportunities are endless with the right strategy in hand.
Powered by Geopulse technology, there is no Wi Fi component to the ad serving process. Only GPS data that every Smart phone user possesses with a designated data plan. Greatly enhancing the reach and precision of our customers’ campaigns.
Similar to our online display & video campaign offerings, this technology is CPM based. Not Pay-per-click….. with the CPM’s ranging anywhere from $2.00 – $4.00 for mobile only geofencing. CPMs for geoframing typically reside between $6.00 – $9.00. There is no minimum ad-spend or long term commitment with this service.